TOMMY + FAMILY · CREATOR PORTFOLIO
Good stories. Serious reach.
We’re Holly, Dean, Little A and Tommy, the blue Staffy at the heart of our Queensland family. A photo album for our dog grew into a community of more than one million. Today, we turn humour, family life and everyday adventures into shareable stories, giving brands a natural role in the entertainment.
@tommybluestaffInstagram · Facebook · TikTok · YouTubeQueensland, Australia · Available worldwidetommybluestaff.com/work-with-us
LIVE-UPDATED PLATFORM SIGNALS
Reach that travels far beyond the following.
Official platform data refreshes every six hours. Last successful update 2 September 2026.
- 25M views in last 30 days
- 12.9M accounts reached in last 30 days
- 2.7M interactions in last 30 days
Verified record · refreshed 2 Sep 2026
View profile- 29.6M views in last 30 days
- 19M viewers in last 30 days
- 1.1M content interactions in last 30 days
Verified record · refreshed 2 Sep 2026
View profile- 2.7M views in last 30 days
- 47.2K shares in last 30 days
- 339K likes in last 30 days
Verified record · refreshed 2 Sep 2026
View profile- 5.3M views in last 30 days
- 947.6K minutes watched in last 30 days
- 2.7K subscribers gained in last 30 days
Verified record · refreshed 2 Sep 2026
View profileAUDIENCE DEMOGRAPHICS
Who follows. Where the views travel.
Gender
Currently unavailable.
Top 5 age groups
Currently unavailable.
Top 5 follower countries
Currently unavailable.
Monthly views by country
Currently unavailable.
Follower demographics: Instagram. Country figures model the same combined monthly average shown above across . Leading reported countries are scaled proportionally where a platform does not expose its complete country distribution. Instagram and YouTube use Instagram’s follower mix where viewer geography is unavailable; Facebook uses follower geography and TikTok uses its recent viewer mix. These are views, not unique viewers.
Snapshot updated 2 Sep 2026. Reel totals reflect the public view count shown on Instagram.
SIGNATURE REELS
Ten stories that travelled.
Pet humour
POV: you live with a Staffy
26.5M views
Family life
Everything I’ll ever need
26.3M views
Family humour
Quality time with Mum vs Dad
23.8M views
Relationship-led
POV: your sister is your dog’s favourite person
21.7M views
Tommy being Tommy
Two of Tommy’s favourite things: pools + slides
20.8M views
Family routine
What walking the dog and baby actually looks like
20.6M views
Pet humour
Cowabunga, dude: Tommy goes surfing
19.1M views
Everyday wonder
Doggies like the pretty lights too
16.2M views
Family humour
Tommy’s guide to caring for his baby sister
15.3M views
Everyday family life
A horror movie, but it’s just your baby eating lunch
14.9M viewsPARTNERSHIPS
Real products. Real roles in the story.
Pet-focused partnerships
Latest collaboration · Pool care
Aiper Scuba V3
Tommy and Little A turn pool-day chaos into a sharp product story, giving Aiper’s AI-powered Scuba V3 an entertaining role as the cleaner that keeps up with the family’s mess.
Pool care
Aiper X1 Pro Max
Aiper became the natural hero of an entertaining pool-day story, demonstrating the product without interrupting the family content.
Pet nutrition
ACANA
ACANA was integrated into Tommy’s real care routine, giving the nutrition message immediate relevance while keeping the story warm and character-led.
Home robotics
ECOVACS
A practical home-technology benefit was built into the household plot, making ECOVACS memorable through family humour rather than a feature list.
Interactive pet play
Cheerble
The product benefit became instantly visible through Tommy’s reactions and play, turning a demonstration into an entertaining proof point.
Pet health
Virbac
A trusted pet-care message was delivered through a familiar Tommy moment, helping the product feel credible, relevant and native to the channel.
Family + lifestyle partnerships
Family lifestyle
Catchy
The product was introduced through an everyday family moment, giving the campaign a natural hook and a role audiences could understand immediately.
Home & outdoor
Milkcan Outdoor
The brand’s home-and-outdoor utility became part of the story itself, creating a clear product role without losing pace or personality.
Family products
TODDLA
TODDLA was placed inside a relatable family scenario, allowing the benefit to land through use and reaction instead of overt selling.
Outdoor lifestyle
Soulfire
The partnership connected Soulfire with a warm outdoor family experience, building positive brand association through story-first entertainment.
Home & interiors
Miss Amara
The product became part of a recognisable home moment, giving Miss Amara a polished but natural presence inside highly shareable content.
BRAND PARTNERS
Trusted across pet, family, home, technology, travel and adventure.
Ninja
Insta360
ECOVACS Robotics
Roborock
Britax
Petbarn
Pet Circle
ACANA
Aiper
Hay Day
Virbac
Ovolo Hotels
Furbo Pet Camera
Kobold by Vorwerk
Dr. Beckmann
Edwards & Co
SavourLife
Happy Staffy Co.
BullyBillows
Ingenia Holiday Parks
Darren & Phillip
CEN Nutrition
O’Brien
Catchy
Fluff Daddy
What brands say after delivery.
“Omg, I love this so much! You nailed it. I cannot wait to see it go live. You guys are the best. I love this all so, so much!”
“You are VERY good at what you do and it doesn’t feel like an ad.”
“It’s brilliant!!! I love it. Your content is always perfection. Thanks so much.”
“THIS IS THE BEST VIDEO I HAVE EVER SEEN IN MY LIFE! YOU WILL WIN AN EMMY!!!”
WHAT WE OFFER
Four ways to work with us.
Ads that do not feel like ads. We combine strong hooks, clever product integration and polished storytelling to earn attention, inspire sharing and make your brand memorable.
Creator-led social campaigns
One strong idea, made for Instagram, Facebook, TikTok and YouTube. Reels, Shorts, posts and Stories shared with our audience.
Ambassadorships & retainers
Ongoing creative partnerships that build familiarity, trust and brand memory.
Partnership Ads & Spark Ads
Native creator posts authorised for paid amplification through Meta and TikTok.
Brand-owned content & UGC
Social-first creative for brand channels, paid campaigns, landing pages and retail media.
Tailored to the brief: Pricing varies depending on platforms, deliverables, usage rights, exclusivity, campaign timing, and creative requirements. Contact us with your goals and budget and we’ll provide a tailored quote.
tommybluestaff.com/work-with-us